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    Fall is Here —and so is Breakfast Stout

    It all started with an espresso bean. Over a decade ago, Dave Engbers, co-founder of Founders Brewing Co., was offered a chocolate-covered espresso bean while bartending at the Founders’ Taproom in Grand Rapids. Washing the bean down with a Founders Porter, Engbers decided to launch an experimental trial with beer, chocolate and coffee. The oats were added to the mix, and Breakfast Stout came together as arguably the most popular seasonal we make.

    Named one of the top stouts in the world, Breakfast Stout starts with the best ingredients. Brewmaster Jeremy Kosmicki uses a proprietary process to combine two types of imported chocolate, oats and a Colombian and Sumatra blend from Grand Rapids artisanal roaster, Ferris Coffee and Nut. The coffee lover’s consummate beer, Breakfast Stout has an intense fresh-roasted java nose topped with a frothy, cinnamon-colored head that goes forever.

    Founders Breakfast Stout is a limited release available in 4-packs with a suggested retail price of $10.99 across our distribution footprint, launching in September through December.

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    The Return of Winter Storm: The Good Kind!

    BALTIMORE, MD — Heavy Seas Beer’s fall/winter limited release, Winter Storm, is about to make it’s triumphal return! “It was our first international gold medal winning beer,” says brewery Founder, Hugh Sisson. “And I’m not supposed to say it, but I think it may be my favorite beer!”

    The Imperial ESB will be available starting in October in all states where Heavy Seas beer is distributed.

    Winter Storm draws on hops from both the West Coast and the UK for its elegant bitterness. A ruddy hued, richly flavored ale, Winter Storm has subtle aromas of nutty malts, earthy hops, and a trace of cocoa. This is a perfect beer for fall and winter, especially because of its warming qualities.

    “I also think it’s one of the best beer names ever,” says Sisson. “Everytime the winter weather gets iffy, every TV and radio station in the country is advertising the name of our beer for free!”

    The product specs are:

    Style: Imperial Extra Special Bitter (ESB)

    ABV: 7.5%

    IBU: 50

    Hops: Warrior, UK Goldings, UK Fuggles, Cascade, Centennial

    Malts: 2-row, Crystal, Caramalt, Chocolate Malt

    Food Pairings: Brie or Havarti cheese, pan-seared steak, barbecued pork

    Recommended Glassware: Imperial Pint, Snifter

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    Brooklyn Brewery to Release Reformulated, Rebranded Version of Defender IPA

    NORWALK, CT – ReedPOP, the world’s leading producer of pop culture events, and Brooklyn Brewery, the 11th largest craft brewer in the US, today revealed the new Brooklyn Defender IPA, a heroically hopped golden IPA (5.9% ABV) and the Official Beer of New York Comic Con 2017. This marks the sixth year that Brooklyn Defender IPA will stand as the official beer of NYCC and continue the tradition of new beers for new heroes. Brooklyn Defender IPA is releasing this October with a new recipe, new packaging, and a new classically- inspired hero to rally behind. The beer will be available at NYCC and wherever Brooklyn Brewery beer is sold.

    The new Defender IPA is a golden IPA packed with both old-school and fresh new hops alike. The beer features a mix of Cascade, Amarillo, Simcoe, and Mandarina hops that give off flavors of strawberry, melon, and citrus fruit upfront followed by resinous, piney, woody notes. This year’s Brooklyn Defender IPA will be introduced at a release party at Brooklyn Brewery on Thursday, September 14 (RSVP here). The beer will be available in bottles and on tap where Brooklyn Brewery beer is sold, and for purchase during New York Comic Con, October 5-8 at the Javits Center.

    DEFEND BEER is the belief that beer should be interesting, delicious, accessible, unpretentious, and downright fun. Brooklyn Defender IPA embodies all these things with plenty of hop intrigue for aficionados, smoothness for newcomers, packaging born of our own interests, and again, simple fun.

    Brooklyn Brewery’s Defender IPA is the first step in the craft beer brand’s on-going packaging refresh by Doyle Partners.

    “As a guy who collected comics all the way back to the glory days of Jack Kirby, working with New York Comic Con warms my geek heart,” says Garrett Oliver, Brewmaster at Brooklyn Brewery. “The whole idea of ‘Defend Beer’ is to defend our right to have fun and our right to rampant individuality. Defender IPA represents all sorts of freedom, and besides that, it’s ridiculously tasty too.”

    “We are thrilled to launch our sixth Brooklyn Defender beer this year with Brooklyn Brewery,” said Lance Fensterman, Global Head of ReedPOP. “The Brooklyn Defender truly captures the spirit of New York Comic Con and we can’t wait for our fans to taste the awesome new Golden IPA and check out the classic comic-inspired packaging.”

    The new Brooklyn Defender IPA will be revealed at the 2017 Defender release party at the Brooklyn Brewery on Thursday, September 14 from 8:00 PM – 11:00 PM. For more information and to RSVP, visit NewYorkComicCon.com/Defender.

    New York Comic Con Thursday tickets are still available at visit NewYorkComicCon.com. For the latest news, visit NYCC’s social media pages (Facebook, Twitter, and Instagram).

    About ReedPOP:

    ReedPOP is a boutique group within Reed Exhibitions exclusively devoted to organizing events, launching and acquiring new shows, and partnering with premium brands in the pop culture world. ReedPOP is dedicated to celebrations of popular culture throughout the globe that transcend ordinary events by providing unique access and dynamic personal experiences. The ReedPOP portfolio includes: New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), Penny Arcade Expo (PAX) West, East, South and Australia, Emerald City Comicon (ECCC), BookCon, Oz Comic-Con, Comic Con India, Paris Comic Con, Star Wars Celebration, Star Trek: Mission New York, TwitchCon, ComplexCon, UFC Fan Expo and more. The staff at ReedPOP is a fan-based group of professionals uniquely qualified to serve those with whom they share a common passion. ReedPOP is focused on bringing its expertise and knowledge to world communities in North America, South America, Europe, Asia, India and Australia. (www.reedpop.com).

    ABOUT BROOKLYN BREWERY

    Founded in 1988, The Brooklyn Brewery is one of the foremost craft breweries in the world, currently ranking #11 in volume among United States craft breweries. In pushing the boundaries of beer while keeping an eye on tradition, Brooklyn Brewery produces award-winning beers that are available in 26 states and more than 20 countries. The Brooklyn Brewery is located in the Williamsburg section of Brooklyn and has been a proud supporter of the arts, music and community efforts since its inception. brooklynbrewery.com.

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    Good People Brewing Set to Release Mumbai Rye Seasonal

    BIRMINGHAM, ALABAMA—Good People Brewing Co., the oldest and largest brewery in the state of Alabama, announces the release of their fall seasonal beer, Mumbai Rye.

    This hop-forward Rye IPA puts rustic, earthy flavors on full display. The brewery’s 7.4% ABV seasonal IPA has notes of spice and pepper and features Columbus and Mt. Hood hops. Uniquely flavorful and easy-to-drink, they call it good karma in a can.

    Mumbai Rye will be available on draft and in 12 oz. cans starting the week of September 11th. Good People will put on promotions and samplings throughout its distribution footprint—Alabama, Georgia, Tennessee, and the Florida Panhandle—through the fall.

    For up-to-date information about this brew and events, “like” Good People Brewing on Facebook or follow on Twitter or Instagram at @GPBrewing.

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    Good People Brewing Co., located in Birmingham, Alabama, is a leader in the South’s craft beer movement. Founded in 2008, it was the first craft brewery in the Southeast to can its beers. For more information on Good People’s beers—and the good people behind them—visit goodpeoplebrewing.com.

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